Types of data
1-primary data
primary data is a date that you have gathered yourself, this date is manly found by using surveys, for primary date you can not use any published information as that is secondary.
2-Secondary data
secondary data is a type of data that come from outside yourself or your company, its is mostly pre-published work such as reviews, large surveys, organisational records. secondary data is much quicker then primary data as you don't have to spend time looking for the information but there is a chance that you can not trust the information.
3-Qualitative Data
Qualitative data is a type of data that dose not use number, raver it is presented using a conversational or narrative form. it is used for data that can only be observed not measured. e.g. costumer satisfaction ask you can not measure how a costumer feels about your shop you have to ask them and then record there response.
4-Quantitative data
Quantitative data is a type of data that can be measured using numbers it is mostly used with distance, volume and time. A way that a small company would use this kind of data is in stock reports eg there are 25 blue shirts in stock and the price is £20 for one.
Purpose
1-Operational SupportOS make quick use of information in day to day work.
monitoring activity
company use information to monitor where the stock is going, Tesco and asdas scan all food coming and going in and out of there different building such as where the food is made where it was transported to, where it was stored, where it will go in the shop and if it has been sold or not.
controlling activity
using the information gathered they can respond to what is selling, what is not, and where the stock was least is a shipment is late as all the food scanned is sent to a server what it can be assessed when needed
2-DATA Analysis
when they find out what is selling and what is not they can use that information to identify patterns or trends with the costumers they can then have a larger stock in of the food most people buy so they can sell more, likewise is something is not selling they may move it somewhere else in the shop so more people see it. if that dose not work they may stop selling it.
3- decision making
one of the purpose of information is called decision making, most company will do this. if a shop finds that it is not getting a lot of costumers they may use date they have collected such as there opening times or when most people get off from work, after reading this they make stay open latter so more people can come in after work. a second example of this is special events such as a local football team moving up a league this may result in more fans wanting to bye shirts or memorabilia and the shop knowing this may stock more of those things.
4-Gaining advantage
one of the main uses of information for a company is to gain a advantage over there rivals they use data about the other company such as opening hours, prices, variation of stock and costumer reviews to take the lead. is a rival company has a small stock of high quality but expansive stock the other company may use that and start to sell cheaper stock with a larger quantity. if costumers are not happy with the service from a company other company's may invest in better training so more people are happy coming into there shop
sources of data
1-internalinternal data is data that has come from inside your company, it is manly used for information that the company has direct control over such as stock lists, population of staff and pay. internal data may take time to find as you have to spend the time of your workers to collect it all unlike external
2-external
external data is a type of data that comes from out side the company such as government research or other companies it is quicker too use external information as you do not have to spend the man hours finding it but it may not be as trust worthy if it came from out side your company
Grammar mistakes for days.
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